Fintech Service Application
2022-2023
Year
Product Designer UI\UX
Role
MyBrightFi
Company
BrightFi is a trailblazing financial technology company that helps institutions of all sizes embrace digital banking. Our platform streamlines the launch, configuration, testing, and deployment of banking products and digital brands, making the process faster and more cost-effective than traditional methods.
Where traditional banking complexity can exclude smaller institutions, BrightFi removes those barriers. By simplifying digital banking, we empower financial institutions and non-banks alike to innovate with ease. Our mission is to democratize financial technology, ensuring every organization — from startups to established players, can deliver modern banking solutions affordably and efficiently.
Please note:
Because of a client's NDA, I can’t share the full process or specific details of this project publicly. However, I’d be glad to walk through the work in detail during an interview or one-on-one conversation, including the methodologies used and the impact achieved.
Below are selected screens & prototype I’m able to share, which provide a glimpse into the project’s scope and design. Thanks for your understanding. I look forward to discussing this project further in person.
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Collaborating cross-functionally with Engineers, Marketing, Sales, and Risk Management to:
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Develop a white-label app/web platform tailored for the B2B sector, enabling seamless banking services for external companies. The solution supported effortless branding integration, allowing clients to add logos and customize feature packages.
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Redesign the B2C app/web interface with a focus on usability and engagement, improving the overall user experience.
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Reduce customer drop-off rates during registration and application by streamlining the onboarding process and optimizing user flows.
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Create clear, user-friendly error messaging and screens for both B2B and B2C platforms, enhancing communication and reducing friction throughout the experience.
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Responsible for:
Software used:
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Figma
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Azure Dev Ops
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ProductBoard
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PowerPoint
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iOS HIG
